{"id":1147,"date":"2016-08-16T11:20:43","date_gmt":"2016-08-16T10:20:43","guid":{"rendered":"http:\/\/www.ci-api.stage2.goodshape.cz\/?page_id=1147"},"modified":"2020-05-27T10:18:12","modified_gmt":"2020-05-27T08:18:12","slug":"faq-povinna-publicita-projektu","status":"publish","type":"page","link":"https:\/\/apiagentura.gov.cz\/cs\/faq\/faq-povinna-publicita-projektu\/","title":{"rendered":"FAQ &#8211; Povinn\u00e1 publicita projektu"},"content":{"rendered":"<p><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Jak\u00fdmi dokumenty se m\u00e1m \u0159\u00eddit?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Povinnou publicitu projektu v\u00a0Opera\u010dn\u00edm programu Podnik\u00e1n\u00ed a inovace pro konkurenceschopnost (OP PIK) upravuj\u00ed dokumenty Pravidla zp\u016fsobilosti a publicity &#8211; obecn\u00e1 \u010d\u00e1st a Manu\u00e1l jednotn\u00e9ho vizu\u00e1ln\u00edho stylu (Manu\u00e1l JVS), kter\u00e9 jsou dostupn\u00e9 v z\u00e1lo\u017ece <a href=\"\/metodika\/povinna-publicita\/\" target=\"_blank\" rel=\"noopener\">Povinn\u00e1 publicita<\/a>. Pravidla zp\u016fsobilosti a publicity \u2013 obecn\u00e1 \u010d\u00e1st definuje povinn\u00e9 n\u00e1stroje publicity v\u00a0OP PIK a jejich podm\u00ednky, Manu\u00e1l JVS potom stanovuje po\u017eadavky na znak a logo EU, opera\u010dn\u00edch program\u016f a povinn\u00e9 n\u00e1stroje publicity.<\/p>\n<p style=\"text-align: justify;\">Povinnou publicitu pro program Marketing d\u00e1le up\u0159es\u0148uje p\u0159\u00edloha Pravidla pro \u017eadatele a p\u0159\u00edjemce \u2013 zvl\u00e1\u0161tn\u00ed \u010d\u00e1st p\u0159\u00edslu\u0161n\u00e9 v\u00fdzvy.<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><strong>Od jak\u00e9ho okam\u017eiku je nutn\u00e9 dodr\u017eovat povinnou publicitu projektu?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Jak je uvedeno v\u00a0Pravidlech zp\u016fsobilosti a publicity \u2013 obecn\u00e9 \u010d\u00e1sti, publicita je povinn\u00e1 od okam\u017eiku zah\u00e1jen\u00ed projektu (zah\u00e1jen\u00ed prac\u00ed). Zah\u00e1jen\u00edm prac\u00ed se rozum\u00ed bu\u010f zah\u00e1jen\u00ed stavebn\u00edch prac\u00ed v r\u00e1mci investice, nebo prvn\u00ed pr\u00e1vn\u011b vymahateln\u00fd z\u00e1vazek objednat za\u0159\u00edzen\u00ed \u010di jin\u00fd z\u00e1vazek, v jeho\u017e d\u016fsledku se investice st\u00e1v\u00e1 nezvratnou, podle toho, kter\u00e1 ud\u00e1lost nastane d\u0159\u00edve.<\/p>\n<p style=\"text-align: justify;\">Nen\u00ed tedy relevantn\u00ed datum vyd\u00e1n\u00ed Rozhodnut\u00ed o poskytnut\u00ed dotace. Pokud \u017eadatel za\u010dne s\u00a0realizac\u00ed projektu p\u0159ed datem vyd\u00e1n\u00ed Rozhodnut\u00ed o poskytnut\u00ed dotace, mus\u00ed se ji\u017e \u0159\u00eddit Pravidly zp\u016fsobilosti a publicity.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Jak\u00e9 jsou povinn\u00e9 n\u00e1stroje publicity projektu v OP PIK? Vyu\u017e\u00edvaj\u00ed \u017eadatel\u00e9 i samolepky, jako tomu bylo v p\u0159edchoz\u00edm programov\u00e9m obdob\u00ed 2007 &#8211; 2013?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Mezi povinn\u00e9 n\u00e1stroje publicity pat\u0159\u00ed internetov\u00e1 str\u00e1nka \u017eadatele\/p\u0159\u00edjemce (pokud takov\u00e1 str\u00e1nka existuje), do\u010dasn\u00fd billboard, st\u00e1l\u00e1 pam\u011btn\u00ed deska\/st\u00e1l\u00fd billboard a plak\u00e1t. Povinn\u00e9 n\u00e1stroje publicity \u017eadatel\/p\u0159\u00edjemce pou\u017e\u00edv\u00e1 v\u00a0z\u00e1vislosti na podm\u00ednk\u00e1ch uveden\u00fdch v\u00a0Pravidlech zp\u016fsobilosti a publicity \u2013 obecn\u00e9 \u010d\u00e1sti.<\/p>\n<p style=\"text-align: justify;\">V\u00a0p\u0159\u00edpad\u011b OP PIK nepat\u0159\u00ed samolepky mezi prost\u0159edky povinn\u00e9 publicity.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Kde lze z\u00edskat logo OP PIK v elektronick\u00e9 podob\u011b pot\u0159ebn\u00e9 pro spln\u011bn\u00ed povinn\u00e9 publicity projektu?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Loga povinn\u00e9 publicity pro\u00a0OP PIK i s\u00a0p\u0159edepsan\u00fdm textem jsou v\u00a0r\u016fzn\u00fdch barevn\u00fdch proveden\u00edch k\u00a0dispozici v z\u00e1lo\u017ece <a href=\"\/metodika\/povinna-publicita\/\" target=\"_blank\" rel=\"noopener\">Povinn\u00e1 publicita<\/a>.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>V Manu\u00e1lu JVS je na p\u0159\u00edkladech u\u017eit\u00ed v\u00edce log uv\u00e1d\u011bno logo A. Co je t\u00edm my\u0161leno?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Logem A je my\u0161leno logo \u0158\u00eddic\u00edho org\u00e1nu p\u0159\u00edslu\u0161n\u00e9ho Opera\u010dn\u00edho programu, v\u00a0p\u0159\u00edpad\u011b OP PIK se jedn\u00e1 o logo Ministerstva pr\u016fmyslu a obchodu \u010cR. U\u017eit\u00ed tohoto loga nen\u00ed povinn\u00e9 a z\u00e1le\u017e\u00ed na \u017eadateli, zda jej na n\u00e1stroji povinn\u00e9 publicity pou\u017eije, \u010di nikoli.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Jak\u00e1 loga mohu na n\u00e1stroji povinn\u00e9 publicity pou\u017e\u00edt?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Povinnost\u00ed je u\u017eit\u00ed loga povinn\u00e9 publicity pro OP PIK, voliteln\u011b lze uv\u00e9st tak\u00e9 logo Ministerstva pr\u016fmyslu a obchodu \u010cR (MPO). Na povinn\u00e9m n\u00e1stroji publicity\u00a0nesm\u00ed b\u00fdt pou\u017eito logo spole\u010dnosti \u017eadatele\/p\u0159\u00edjemce ani \u017e\u00e1dn\u00e9 jin\u00e9 logo krom\u011b loga povinn\u00e9 publicity pro OP PIK a loga MPO.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>V Manu\u00e1lu JVS je v n\u00e1vrz\u00edch n\u00e1stroj\u016f povinn\u00e9 publicity uveden odd\u011blovac\u00ed modr\u00fd. Je nutn\u00e9 jej pou\u017e\u00edt?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Tento pruh slou\u017e\u00ed k\u00a0odd\u011blen\u00ed textov\u00e9 \u010d\u00e1sti a \u010d\u00e1sti s\u00a0logy. Pruh m\u00e1 doporu\u010duj\u00edc\u00ed charakter, ov\u0161em doporu\u010dujeme jej na n\u00e1stroj\u00edch povinn\u00e9 publicity uv\u00e1d\u011bt.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>V Pravidlech zp\u016fsobilosti a publicity \u2013 obecn\u00e9 \u010d\u00e1sti je uvedeno, \u017ee mezi povinn\u00e9 n\u00e1stroje publicity pat\u0159\u00ed internetov\u00e1 str\u00e1nka \u017eadatele\/p\u0159\u00edjemce, pokud takov\u00e1 str\u00e1nka existuje. Jak\u00e9 informace mus\u00ed \u017eadatel\/p\u0159\u00edjemce o projektu na webov\u00fdch str\u00e1nk\u00e1ch uv\u00e1d\u011bt?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u017dadatel\/p\u0159\u00edjemce uvede velice jednoduch\u00fd popis projektu o p\u0159ibli\u017en\u00e9m rozsahu 3 \u2013 5 v\u011bt. Pop\u00ed\u0161e, co je zam\u00fd\u0161len\u00fdm c\u00edlem\/v\u00fdsledkem projektu. D\u00e1le zde \u017eadatel\/p\u0159\u00edjemce uvede informaci, \u017ee zam\u00fd\u0161len\u00e1 operace je financov\u00e1na za podpory EU, a logo povinn\u00e9 publicity pro OP PIK.<\/p>\n<p style=\"text-align: justify;\">Pokud m\u00e1 \u017eadatel\/p\u0159\u00edjemce webov\u00e9 str\u00e1nky ve v\u00edce jazykov\u00fdch mutac\u00edch a prim\u00e1rn\u00ed webovou str\u00e1nkou je \u010desk\u00e1 jazykov\u00e1 mutace, je dosta\u010duj\u00edc\u00ed, pokud \u017eadatel\/p\u0159\u00edjemce uvede informace o projektu na \u010desk\u00e9 verzi webov\u00fdch str\u00e1nek.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Do\u010dasn\u00fd billboard se pou\u017e\u00edv\u00e1 u projekt\u016f, kter\u00e9 spl\u0148uj\u00ed ob\u011b tyto podm\u00ednky: operace spo\u010d\u00edv\u00e1 ve financov\u00e1n\u00ed infrastruktury nebo stavebn\u00edch prac\u00ed a celkov\u00e1 v\u00fd\u0161e podpory z EFRR nebo FS p\u0159esahuje 500 000 eur. V r\u00e1mci jednoho projektu realizuji jak stavebn\u00ed pr\u00e1ce, tak po\u0159\u00edzen\u00ed majetku. Mus\u00edm pou\u017e\u00edt do\u010dasn\u00fd billboard?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Jakmile jsou v\u00a0r\u00e1mci projektu realizov\u00e1ny stavebn\u00ed pr\u00e1ce a projekt spl\u0148uje ob\u011b v\u00fd\u0161e uveden\u00e9 podm\u00ednky, je t\u0159eba um\u00edstit do\u010dasn\u00fd billboard.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>V manu\u00e1lu JVS je u vzor\u016f k do\u010dasn\u00e9mu billboardu na str. 44 a 45 uveden\u00fd \u0161ed\u00fd r\u00e1me\u010dek. D\u00e1le je na t\u011bchto stran\u00e1ch uvedeno, \u017ee pole s informacemi o projektu je mo\u017en\u00e9 nahradit vizualizac\u00ed, nebo fotografi\u00ed projektu, p\u0159\u00edpadn\u011b grafikou k dan\u00e9mu projektu. Je nutn\u00e9 tyto informace na do\u010dasn\u00e9m billboardu uv\u00e1d\u011bt?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Nen\u00ed povinnost\u00ed uv\u00e1d\u011bt \u0161ed\u00e9 pole s\u00a0informacemi o projektu ani fotografii \u010di vizualizaci projektu.<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>M\u016f\u017ee b\u00fdt plak\u00e1t povinn\u00e9 publicity (pota\u017emo i ostatn\u00ed n\u00e1stroje) v\u00a0\u010dernob\u00edl\u00e9 variant\u011b?<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Povinn\u00e9 n\u00e1stroje publicity projektu by m\u011bly dodr\u017eovat Manu\u00e1l JVS a m\u011bly by b\u00fdt barevn\u00e9. Pam\u011btn\u00ed deska m\u016f\u017ee b\u00fdt \u010dernob\u00edl\u00e1 (nap\u0159. kv\u016fli mo\u017enosti v\u00fdbrusu do kamene).<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Jak\u00fdmi dokumenty se m\u00e1m \u0159\u00eddit? Povinnou publicitu projektu v\u00a0Opera\u010dn\u00edm programu Podnik\u00e1n\u00ed a inovace pro konkurenceschopnost (OP PIK) upravuj\u00ed dokumenty Pravidla zp\u016fsobilosti a publicity &#8211; obecn\u00e1 \u010d\u00e1st a Manu\u00e1l jednotn\u00e9ho vizu\u00e1ln\u00edho stylu (Manu\u00e1l JVS), kter\u00e9 jsou dostupn\u00e9 v z\u00e1lo\u017ece Povinn\u00e1 publicita. Pravidla zp\u016fsobilosti a publicity \u2013 obecn\u00e1 \u010d\u00e1st definuje povinn\u00e9 n\u00e1stroje publicity v\u00a0OP PIK a jejich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":422,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1147","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-09-29 04:39:05","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/1147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/comments?post=1147"}],"version-history":[{"count":0,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/1147\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/422"}],"wp:attachment":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/media?parent=1147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}