{"id":1313,"date":"2016-08-18T09:51:33","date_gmt":"2016-08-18T08:51:33","guid":{"rendered":"http:\/\/www.ci-api.stage2.goodshape.cz\/?page_id=1313"},"modified":"2019-05-30T15:42:41","modified_gmt":"2019-05-30T13:42:41","slug":"slovnicek-pojmu-m","status":"publish","type":"page","link":"https:\/\/apiagentura.gov.cz\/cs\/faq\/slovnicek-pojmu-m\/","title":{"rendered":"Slovn\u00ed\u010dek pojm\u016f – M"},"content":{"rendered":"

<\/p>\n

M<\/h2>\n

Marketingov\u00e1 inovace<\/h4>\n

Marketingovou inovac\u00ed se pro \u00fa\u010dely programu Inovace \u2013 inova\u010dn\u00ed projekt rozum\u00ed zv\u00fd\u0161en\u00ed prodeje v\u00fdrobk\u016f a slu\u017eeb prost\u0159ednictv\u00edm v\u00fdznamn\u00e9 zm\u011bny v designu produktu nebo balen\u00ed, lep\u0161\u00edho adresov\u00e1n\u00ed pot\u0159eb z\u00e1kazn\u00edka, otev\u0159en\u00ed nov\u00fdch trh\u016f nebo zaveden\u00ed nov\u00fdch prodejn\u00edch kan\u00e1l\u016f. C\u00edlem v\u00fd\u0161e uveden\u00fdch marketingov\u00fdch inovac\u00ed je snaha o zv\u00fd\u0161en\u00ed prodeje vlastn\u00edch v\u00fdrobk\u016f a slu\u017eeb, s \u010d\u00edm\u017e souvis\u00ed vyu\u017eit\u00ed cel\u00e9 \u0159ady marketingov\u00fdch n\u00e1stroj\u016f. Z\u00e1kladn\u00edm krit\u00e9riem pro odli\u0161en\u00ed marketingov\u00e9 inovace od ostatn\u00edch zm\u011bn ve firemn\u00edm \u0159\u00edzen\u00ed a provozu prodeje je jej\u00ed novost, to znamen\u00e1 situaci, kdy tento marketingov\u00fd n\u00e1stroj nebyl v p\u0159edchoz\u00edm obdob\u00ed pou\u017e\u00edv\u00e1n, a\u0165 u\u017e je p\u0159evzat od firmy jin\u00e9 \u010di vyvinut vlastn\u00edmi zdroji a vych\u00e1z\u00ed z marketingov\u00e9 strategie \u017eadatele o podporu.<\/p>\n

Monitoring<\/h4>\n

Monitoring je ned\u00edlnou sou\u010d\u00e1st\u00ed jak programov\u00e9ho, tak projektov\u00e9ho cyklu. C\u00edlem monitorov\u00e1n\u00ed je pr\u016fb\u011b\u017en\u00e9 zji\u0161\u0165ov\u00e1n\u00ed pokroku v realizaci program\u016f resp. projekt\u016f, a porovn\u00e1n\u00ed z\u00edskan\u00fdch informac\u00ed s v\u00fdchoz\u00edm p\u0159edpokl\u00e1dan\u00fdm pl\u00e1nem.<\/p>\n

Monitorovac\u00ed ukazatele (indik\u00e1tory)<\/h4>\n

Indik\u00e1tory slou\u017e\u00ed pro monitorov\u00e1n\u00ed pr\u016fb\u011bhu a v\u00fdsledku realizace projekt\u016f, oblast\u00ed podpory, prioritn\u00edch os a program\u016f vzhledem ke stanoven\u00fdm c\u00edl\u016fm. Seznam sledovan\u00fdch indik\u00e1tor\u016f schvaluje monitorovac\u00ed v\u00fdbor a je sou\u010d\u00e1st\u00ed prov\u00e1d\u011bc\u00edho dokumentu. Ka\u017ed\u00fd \u017eadatel o finan\u010dn\u00ed podporu je povinen v r\u00e1mci \u017e\u00e1dosti o podporu dolo\u017eit monitorovac\u00ed ukazatele projektu a zejm\u00e9na uv\u00e9st kvantifikaci vybran\u00fdch indik\u00e1tor\u016f, kter\u00e9 maj\u00ed vazbu na indik\u00e1tory stanoven\u00e9 v r\u00e1mci dan\u00e9 oblasti podpory v prov\u00e1d\u011bc\u00edm dokumentu.<\/p>\n

Monitorovac\u00ed v\u00fdbor OP PIK<\/h4>\n

Kolektivn\u00ed org\u00e1n pro dohled nad implementac\u00ed Opera\u010dn\u00edho programu podnik\u00e1n\u00ed a inovace pro konkurenceschopnost.<\/p>\n

Monitorovac\u00ed zpr\u00e1va<\/h4>\n

Monitorovac\u00ed zpr\u00e1va se odevzd\u00e1v\u00e1 pravideln\u011b \u0159\u00edd\u00edc\u00edmu org\u00e1nu pro informaci o stavu realizace projektu. Obsahem zpr\u00e1vy jsou informace o dopadech projektu na c\u00edlov\u00e9 skupiny, \u00fadaje o financov\u00e1n\u00ed projektu, probl\u00e9my vznikl\u00e9 p\u0159i realizaci projektu, n\u00e1vrhy na zm\u011bny v projektu, pln\u011bn\u00ed monitorovac\u00edch indik\u00e1tor\u016f apod. Monitorovac\u00ed zpr\u00e1va m\u00e1 jednotnou formu a p\u0159\u00edjemce podpory je sezn\u00e1men s povinnost\u00ed vykazovat monitorovac\u00ed zpr\u00e1vy p\u0159i podpisu smlouvy o financov\u00e1n\u00ed projektu.<\/p>\n

MS 2014+<\/h4>\n

Monitorovac\u00ed syst\u00e9m evropsk\u00fdch fond\u016f pro programov\u00e9 obdob\u00ed 2014\u20132020. Sou\u010d\u00e1st\u00ed aplikace MS 2014+ je modul IS KP14+, jeho\u017e prost\u0159ednictv\u00edm prob\u00edh\u00e1 elektronick\u00e9 pod\u00e1n\u00ed \u017e\u00e1dosti o podporu a realizace proces\u016f, jako spr\u00e1va \u017e\u00e1dost\u00ed o podporu\/projekt\u016f, jejich monitoring a administrace projekt\u016f (vypracov\u00e1n\u00ed monitorovac\u00edch zpr\u00e1v, \u017e\u00e1dost\u00ed o platbu apod. a jejich elektronick\u00e9 pod\u00e1n\u00ed).<\/p>\n

MSP<\/h4>\n

Mal\u00fd a st\u0159edn\u00ed podnik; podnik, kter\u00fd zam\u011bstn\u00e1v\u00e1 m\u00e9n\u011b ne\u017e 250 zam\u011bstnanc\u016f a jeho ro\u010dn\u00ed obrat nep\u0159esahuje 50 milion\u016f EUR nebo jeho bilan\u010dn\u00ed suma ro\u010dn\u00ed rozvahy nep\u0159esahuje 43 milion\u016f EUR. Pro klasifikaci podnikatelsk\u00e9ho subjektu jako MSP se tak\u00e9 posuzuje vztah k\u00a0propojen\u00fdm podnik\u016fm (v\u00edce informac\u00ed k\u00a0definici MSP dle na\u0159\u00edzen\u00ed Evropsk\u00e9 komise je k\u00a0dispozici na webu API zde<\/a>).<\/p>","protected":false},"excerpt":{"rendered":"

M Marketingov\u00e1 inovace Marketingovou inovac\u00ed se pro \u00fa\u010dely programu Inovace \u2013 inova\u010dn\u00ed projekt rozum\u00ed zv\u00fd\u0161en\u00ed prodeje v\u00fdrobk\u016f a slu\u017eeb prost\u0159ednictv\u00edm v\u00fdznamn\u00e9 zm\u011bny v designu produktu nebo balen\u00ed, lep\u0161\u00edho adresov\u00e1n\u00ed pot\u0159eb z\u00e1kazn\u00edka, otev\u0159en\u00ed nov\u00fdch trh\u016f nebo zaveden\u00ed nov\u00fdch prodejn\u00edch kan\u00e1l\u016f. C\u00edlem v\u00fd\u0161e uveden\u00fdch marketingov\u00fdch inovac\u00ed je snaha o zv\u00fd\u0161en\u00ed prodeje vlastn\u00edch v\u00fdrobk\u016f a slu\u017eeb, s \u010d\u00edm\u017e […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":422,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1313","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-05-02 13:34:19","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/1313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/comments?post=1313"}],"version-history":[{"count":0,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/1313\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/422"}],"wp:attachment":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/media?parent=1313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}