V\u00fdzvy IV programu Marketing<\/a> v\u00fd\u0161i pl\u00e1novan\u00e9 alokace 200 mil. K\u010d. Dal\u0161\u00ed p\u0159ijat\u00e9 \u017d\u00e1dosti o podporu budou \u0159azeny do tzv. z\u00e1sobn\u00edku projekt\u016f a budou hodnoceny postupn\u011b do v\u00fd\u0161e disponibiln\u00edch prost\u0159edk\u016f alokovan\u00fdch na tuto v\u00fdzvu. P\u0159\u00edjem \u017d\u00e1dost\u00ed o podporu bude zastaven p\u0159i dosa\u017een\u00ed dvojn\u00e1sobku po\u017eadovan\u00e9 dotace v p\u0159ijat\u00fdch \u017d\u00e1dostech o podporu tj. 400 mil. K\u010d, nejpozd\u011bji v\u0161ak 31.5.2019.<\/p>\n
\nZ\u00e1kladn\u00ed charakteristiky:<\/h3>\n
Kdo m\u016f\u017ee \u017e\u00e1dat\u00a0(p\u0159\u00edjemci podpory):<\/strong><\/p>\n\n- mal\u00fd a st\u0159edn\u00ed podnikatel spl\u0148uj\u00edc\u00ed podm\u00ednky stanoven\u00e9 v P\u0159\u00edloze \u010d. 1 Na\u0159\u00edzen\u00ed Komise (EU) \u010d. 651\/2014 ze dne 17. \u010dervna 2014, kter\u00fdm se v souladu s \u010dl\u00e1nky 107 a 108 Smlouvy o EU prohla\u0161uj\u00ed ur\u010dit\u00e9 kategorie podpory za slu\u010diteln\u00e9 s vnit\u0159n\u00edm trhem<\/li>\n<\/ul>\n
Kolik lze z\u00edskat na jeden projekt\u00a0(forma a v\u00fd\u0161e podpory):<\/strong><\/p>\n\n- dotace 200 tis. – 4 mil. K\u010d<\/li>\n
- max. m\u00edra podpory: 50 % ZV<\/li>\n<\/ul>\n
Na co lze z\u00edskat podporu (podporovan\u00e9 aktivity):<\/strong><\/p>\n\n- usnadn\u011bn\u00ed vstupu MSP na zahrani\u010dn\u00ed trhy prost\u0159ednictv\u00edm jejich individu\u00e1ln\u00edch \u00fa\u010dast\u00ed na zahrani\u010dn\u00edch v\u00fdstav\u00e1ch a veletrz\u00edch<\/li>\n
- slu\u017eby pro MSP zam\u011b\u0159en\u00e9 na mezin\u00e1rodn\u00ed konkurenceschopnost usnad\u0148uj\u00edc\u00ed vstup na zahrani\u010dn\u00ed trhy (doprava expon\u00e1t\u016f, st\u00e1nku a jeho vybaven\u00ed na veletrh a v\u00fdstavu v zahrani\u010d\u00ed a zp\u011bt, marketingov\u00e9 propaga\u010dn\u00ed materi\u00e1ly)<\/li>\n<\/ul>\n
Jak\u00e9 v\u00fddaje je mo\u017en\u00e9 podpo\u0159it\u00a0(zp\u016fsobil\u00e9 v\u00fddaje):<\/strong><\/p>\n\n- \u00fa\u010dast podnikatel\u016f na veletrz\u00edch a v\u00fdstav\u00e1ch v zahrani\u010d\u00ed \u2013 max. 10 \u00fa\u010dast\u00ed v r\u00e1mci projektu:\u00a0grafick\u00fd n\u00e1vrh st\u00e1nku, v\u00fdkresov\u00e1 dokumentace st\u00e1nku, pron\u00e1jem v\u00fdstavn\u00ed plochy, p\u0159ipojen\u00ed k\u00a0in\u017een\u00fdrsk\u00fdm s\u00edt\u00edm (voda, odpad, plyn, elektroinstalace, osv\u011btlen\u00ed, vzduchotechnika, po\u017e\u00e1rn\u00ed bezpe\u010dnost), p\u0159ipojen\u00ed k\u00a0internetu, pron\u00e1jem st\u00e1nku a\u00a0nezbytn\u011b nutn\u00e9ho za\u0159\u00edzen\u00ed k\u00a0jeho chodu (n\u00e1bytek, prom\u00edtac\u00ed pl\u00e1tno, po\u010d\u00edta\u010d, kuchy\u0148sk\u00e9 vybaven\u00ed), v\u010d. grafick\u00e9ho za\u0159\u00edzen\u00ed st\u00e1nku, mont\u00e1\u017e, instalace vystavovan\u00fdch expon\u00e1t\u016f, demont\u00e1\u017e, povinn\u00e9 poplatky spojen\u00e9 s\u00a0\u00fa\u010dast\u00ed na p\u0159\u00edslu\u0161n\u00e9 v\u00fdstav\u011b nebo veletrhu stanoven\u00e9 jejich organiz\u00e1torem a\u00a0slu\u017eby spojen\u00e9 s\u00a0provozem st\u00e1nku; zp\u016fsobil\u00fdm v\u00fddajem je d\u00e1le parkovn\u00e9, vstupenky (online vouchery), vystavovatelsk\u00e9 pr\u016fkazy, povinn\u00e9 poji\u0161t\u011bn\u00ed \u2013 tyto jednotliv\u00e9 polo\u017eky mus\u00ed b\u00fdt fakturovan\u00e9 spolu s\u00a0v\u00fdstavn\u00ed plochou, registra\u010dn\u00edm poplatkem nebo pron\u00e1jmem st\u00e1nku p\u0159\u00edmo od organiz\u00e1tora v\u00fdstavy nebo od v\u00fdhradn\u00edho dodavatele v\u00fdstavi\u0161t\u011b<\/li>\n<\/ul>\n
\n- doprava vystavovan\u00fdch expon\u00e1t\u016f, st\u00e1nku a jeho vybaven\u00ed v\u010d. baln\u00e9ho a manipulace, zaji\u0161\u0165ovan\u00e1 extern\u00edm dodavatelem<\/li>\n
- marketingov\u00e9 propaga\u010dn\u00ed materi\u00e1ly pro \u00fa\u010dely veletrh\u016f a v\u00fdstav, zaji\u0161\u0165ovan\u00e9 extern\u00edm dodavatelem<\/li>\n<\/ul>\n
Specifika a omezen\u00ed:<\/strong><\/p>\n\n- skute\u010dn\u00e9 m\u00edsto dopadu realizovan\u00e9ho projektu mus\u00ed b\u00fdt \u00fazem\u00ed \u010cR mimo NUTS 2 Praha; rozhoduj\u00edc\u00ed pro posouzen\u00ed m\u00edstn\u00ed p\u0159ijatelnosti nen\u00ed s\u00eddlo \u017eadatele (p\u0159\u00edjemce), n\u00fdbr\u017e skute\u010dn\u00e9 m\u00edsto realizace projektu = realizace v\u00fddaj\u016f, tedy skute\u010dn\u00e9 m\u00edsto dopadu realizovan\u00e9ho projektu z hlediska jeho p\u0159\u00ednos\u016f do p\u0159\u00edslu\u0161n\u00e9ho regionu<\/li>\n<\/ul>\n
Syst\u00e9m sb\u011bru \u017e\u00e1dost\u00ed:<\/strong><\/p>\n\n- pr\u016fb\u011b\u017en\u00fd<\/li>\n<\/ul>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Rozhodli jste se prorazit s Va\u0161imi produkty na zahrani\u010dn\u00ed trhy? Chcete se \u00fa\u010dastnit zahrani\u010dn\u00edch v\u00fdstav a veletrh\u016f? Pokud jste mal\u00fdm nebo st\u0159edn\u00edm podnikem, je pro V\u00e1s vhodn\u00fd program Marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":128,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-13638","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-09-28 04:11:43","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/13638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/comments?post=13638"}],"version-history":[{"count":0,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/13638\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/128"}],"wp:attachment":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/media?parent=13638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}