{"id":2663,"date":"2016-10-24T16:57:30","date_gmt":"2016-10-24T15:57:30","guid":{"rendered":"https:\/\/www.apiagentura.gov.cz\/?page_id=2663"},"modified":"2020-05-06T14:21:30","modified_gmt":"2020-05-06T12:21:30","slug":"marketing-vyzva-ii","status":"publish","type":"page","link":"https:\/\/apiagentura.gov.cz\/cs\/programy-podpory\/marketing\/marketing-vyzva-ii\/","title":{"rendered":"Marketing &#8211; V\u00fdzva II"},"content":{"rendered":"<p><\/p>\n<h3 style=\"text-align: justify;\">Z\u00e1kladn\u00ed charakteristiky:<\/h3>\n<p style=\"text-align: justify;\"><strong>Kdo m\u016f\u017ee \u017e\u00e1dat\u00a0(p\u0159\u00edjemci podpory):<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">mal\u00fd a st\u0159edn\u00ed podnikatel spl\u0148uj\u00edc\u00ed podm\u00ednky stanoven\u00e9 v P\u0159\u00edloze \u010d. 1 Na\u0159\u00edzen\u00ed Komise (EU) \u010d. 651\/2014 ze dne 17. \u010dervna 2014, kter\u00fdm se v souladu s \u010dl\u00e1nky 107 a 108 Smlouvy o EU prohla\u0161uj\u00ed ur\u010dit\u00e9 kategorie podpory za slu\u010diteln\u00e9 s vnit\u0159n\u00edm trhem<\/li>\n<\/ul>\n<p><strong>Kolik lze z\u00edskat na jeden projekt\u00a0(forma a v\u00fd\u0161e podpory):<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">dotace 200 tis. &#8211; 5 mil. K\u010d<\/li>\n<li style=\"text-align: justify;\">max. m\u00edra podpory: 50% ZV<\/li>\n<li style=\"text-align: justify;\">dal\u0161\u00ed podrobnosti jsou definov\u00e1ny textem V\u00fdzvy<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Na co lze z\u00edskat podporu (podporovan\u00e9 aktivity):<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">usnadn\u011bn\u00ed vstupu MSP na zahrani\u010dn\u00ed trhy prost\u0159ednictv\u00edm jejich individu\u00e1ln\u00edch \u00fa\u010dast\u00ed na zahrani\u010dn\u00edch v\u00fdstav\u00e1ch a veletrz\u00edch<\/li>\n<li style=\"text-align: justify;\">slu\u017eby pro MSP zam\u011b\u0159en\u00e9 na mezin\u00e1rodn\u00ed konkurenceschopnost usnad\u0148uj\u00edc\u00ed vstup na zahrani\u010dn\u00ed trhy (doprava expon\u00e1t\u016f, st\u00e1nku a jeho vybaven\u00ed na veletrh a v\u00fdstavu v zahrani\u010d\u00ed a zp\u011bt, marketingov\u00e9 propaga\u010dn\u00ed materi\u00e1ly)<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Jak\u00e9 v\u00fddaje je mo\u017en\u00e9 podpo\u0159it\u00a0(zp\u016fsobil\u00e9 v\u00fddaje):<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">\u00fa\u010dast podnikatel\u016f na veletrz\u00edch a v\u00fdstav\u00e1ch v zahrani\u010d\u00ed \u2013 max. 15 \u00fa\u010dast\u00ed v r\u00e1mci projektu: grafick\u00fd n\u00e1vrh st\u00e1nku, v\u00fdkresov\u00e1 dokumentace st\u00e1nku, pron\u00e1jem v\u00fdstavn\u00ed plochy, p\u0159ipojen\u00ed k in\u017een\u00fdrsk\u00fdm s\u00edt\u00edm (voda, odpad, plyn, elektroinstalace, osv\u011btlen\u00ed, vzduchotechnika, po\u017e\u00e1rn\u00ed bezpe\u010dnost), p\u0159ipojen\u00ed k internetu, pron\u00e1jem st\u00e1nku a nezbytn\u011b nutn\u00e9ho za\u0159\u00edzen\u00ed k jeho chodu (n\u00e1bytek, prom\u00edtac\u00ed pl\u00e1tno, po\u010d\u00edta\u010d, kuchy\u0148sk\u00e9 vybaven\u00ed), v\u010d. grafick\u00e9ho za\u0159\u00edzen\u00ed st\u00e1nku, mont\u00e1\u017e, instalace vystavovan\u00fdch expon\u00e1t\u016f, demont\u00e1\u017e, povinn\u00e9 poplatky spojen\u00e9 s \u00fa\u010dast\u00ed na p\u0159\u00edslu\u0161n\u00e9 v\u00fdstav\u011b nebo veletrhu stanoven\u00e9 jejich organiz\u00e1torem a slu\u017eby spojen\u00e9 s provozem st\u00e1nku<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\">doprava vystavovan\u00fdch expon\u00e1t\u016f, st\u00e1nku a jeho vybaven\u00ed v\u010d. baln\u00e9ho a manipulace, zaji\u0161\u0165ovan\u00e1 extern\u00edm dodavatelem<\/li>\n<li style=\"text-align: justify;\">marketingov\u00e9 propaga\u010dn\u00ed materi\u00e1ly pro \u00fa\u010dely veletrh\u016f a v\u00fdstav: propaga\u010dn\u00ed materi\u00e1ly v ti\u0161t\u011bn\u00e9 form\u011b (let\u00e1ky, prospekty, bro\u017eurky, katalogy, atp.), propaga\u010dn\u00ed materi\u00e1ly v elektronick\u00e9 form\u011b (CD\/DVD\/flashdisk prezentace) a inzer\u00e1ty v zahrani\u010dn\u00edm tisku ve form\u011b pozv\u00e1nky na veletrh; to v\u0161e v\u010detn\u011b grafick\u00fdch n\u00e1vrh\u016f, p\u0159eklad\u016f do \u00a0ciz\u00edch jazyk\u016f a tisku<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Specifika a omezen\u00ed:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">skute\u010dn\u00e9 m\u00edsto dopadu realizovan\u00e9ho projektu mus\u00ed b\u00fdt \u00fazem\u00ed \u010cR mimo hlavn\u00edho m\u011bsta Prahy<\/li>\n<li style=\"text-align: justify;\">shoda projektu s N\u00e1rodn\u00ed v\u00fdzkumnou a inova\u010dn\u00ed strategi\u00ed pro inteligentn\u00ed specializaci \u010cesk\u00e9 republiky bude ov\u011b\u0159ena v r\u00e1mci hodnocen\u00ed projektu<\/li>\n<li style=\"text-align: justify;\">ka\u017ed\u00fd \u017eadatel m\u016f\u017ee p\u0159edlo\u017eit pouze jeden projekt v r\u00e1mci t\u00e9to V\u00fdzvy<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Syst\u00e9m sb\u011bru \u017e\u00e1dost\u00ed:<\/strong><\/p>\n<ul>\n<li style=\"text-align: justify;\">kolov\u00fd<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Rozhodli jste se prorazit s Va\u0161imi produkty na zahrani\u010dn\u00ed trhy? Chcete se \u00fa\u010dastnit zahrani\u010dn\u00edch v\u00fdstav a veletrh\u016f? Pokud jste mal\u00fdm nebo st\u0159edn\u00edm podnikem, je pro V\u00e1s vhodn\u00fd program Marketing.<\/p>\n","protected":false},"author":35,"featured_media":0,"parent":128,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-2663","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-05-06 20:11:23","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/2663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/comments?post=2663"}],"version-history":[{"count":0,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/2663\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/128"}],"wp:attachment":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/media?parent=2663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}