{"id":33642,"date":"2023-05-29T10:00:39","date_gmt":"2023-05-29T08:00:39","guid":{"rendered":"https:\/\/www.apiagentura.gov.cz\/?page_id=33642"},"modified":"2025-09-04T09:34:36","modified_gmt":"2025-09-04T07:34:36","slug":"marketing-vyzva-i","status":"publish","type":"page","link":"https:\/\/apiagentura.gov.cz\/cs\/podporovane-aktivity-optak\/marketing-opak\/marketing-vyzva-i\/","title":{"rendered":"Marketing &#8211; v\u00fdzva I"},"content":{"rendered":"<p><strong>Upozorn\u011bn\u00ed pro \u017eadatele:<\/strong><\/p>\n<p><strong>27. 2. 2024:<\/strong> \u0158\u00edd\u00edc\u00ed org\u00e1n OP TAK rozhodl <strong>o nav\u00fd\u0161en\u00ed alokace\u00a0<\/strong>ve v\u00fdzv\u011b I aktivity Marketing z p\u016fvodn\u00edch 250 mil. K\u010d na <strong>473 mil. K\u010d<\/strong>, tedy o 223 mil. K\u010d.<\/p>\n<p>Na z\u00e1klad\u011b pokynu Ministerstva pr\u016fmyslu a obchodu si v\u00e1s dovolujeme informovat, \u017ee objem podan\u00fdch \u017e\u00e1dost\u00ed o podporu ve v\u00fdzv\u011b I Marketing v\u00fdrazn\u011b p\u0159ekro\u010dil p\u016fvodn\u00ed alokaci 250 mil. K\u010d. Z d\u016fvodu velk\u00e9ho po\u010dtu podan\u00fdch \u017e\u00e1dost\u00ed se \u0158O OP TAK rozhodl nav\u00fd\u0161it alokaci v\u00fdzvy z p\u016fvodn\u00edch 250 mil. K\u010d na 473 mil. k\u010d, tedy o 223 mil. k\u010d.<\/p>\n<p><strong>30. 8. 2023:<\/strong> Ministerstvo pr\u016fmyslu a obchodu v sou\u010dasn\u00e9 dob\u011b eviduje \u017e\u00e1dosti o podporu podan\u00e9 do v\u00fdzvy I aktivity Marketing za v\u00edce ne\u017e 350 mil. K\u010d, objem dosud podan\u00fdch \u017e\u00e1dost\u00ed tedy p\u0159ekro\u010dil v\u00fd\u0161i pl\u00e1novan\u00e9 alokace V\u00fdzvy 250 mil. K\u010d. Z d\u016fvodu velk\u00e9ho z\u00e1jmu \u017eadatel\u016f se \u0158O OP TAK rozhodl <strong>nav\u00fd\u0161it alokaci v\u00fdzvy<\/strong>. Nov\u00e1 v\u00fd\u0161e alokace V\u00fdzvy\u00a0<strong>bude ozn\u00e1mena po ukon\u010den\u00ed p\u0159\u00edjmu \u017e\u00e1dost\u00ed o podporu<\/strong>. P\u0159\u00edjem \u017d\u00e1dost\u00ed o podporu bude zastaven p\u0159i dosa\u017een\u00ed dvojn\u00e1sobku p\u016fvodn\u00ed po\u017eadovan\u00e9 dotace v p\u0159ijat\u00fdch \u017e\u00e1dostech o podporu tj. 500 mil. K\u010d, nejpozd\u011bji v\u0161ak 30. 10. 2023.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Podpora exportu v podnic\u00edch: <\/strong>p\u0159edstaven\u00ed v\u00fdzvy a uk\u00e1zka pod\u00e1n\u00ed \u017e\u00e1dosti o podporu v IS KP21+\u00a0<a class=\"btn\" href=\"https:\/\/youtu.be\/sy9Tv2Fz8qE\">Z\u00c1ZNAM WEBIN\u00c1\u0158E<\/a><\/li>\n<\/ul>\n<table class=\"call-detail\" style=\"height: 945px; width: 69.9562%;\" width=\"749\">\n<tbody>\n<tr style=\"height: 351px;\">\n<td style=\"width: 33.2385%; height: 582px;\" rowspan=\"2\"><strong>Na co lze z\u00edskat podporu<\/strong>\u00a0(podporovan\u00e9 aktivity):<\/p>\n<p><strong>A) Individu\u00e1ln\u00ed \u00fa\u010dast na zahrani\u010dn\u00edch v\u00fdstav\u00e1ch a veletrz\u00edch:<\/strong><\/p>\n<ul>\n<li>Pron\u00e1jem v\u00fdstavn\u00ed plochy v\u010detn\u011b st\u00e1nku a dal\u0161\u00edch souvisej\u00edc\u00edch slu\u017eeb a poplatk\u016f.<\/li>\n<\/ul>\n<p><strong>B) Slu\u017eby usnad\u0148uj\u00edc\u00ed vstup na zahrani\u010dn\u00ed trhy:<\/strong><\/p>\n<ul>\n<li>Doprava expon\u00e1t\u016f, st\u00e1nku a jeho vybaven\u00ed na veletrh a v\u00fdstavu v zahrani\u010d\u00ed a zp\u011bt.<\/li>\n<li>Marketingov\u00e9 a propaga\u010dn\u00ed materi\u00e1ly \u2013 nap\u0159. let\u00e1ky, plak\u00e1ty, bro\u017eury, prospekty, videa a dal\u0161\u00ed propaga\u010dn\u00ed materi\u00e1ly.<\/li>\n<\/ul>\n<p><strong>Kdo m\u016f\u017ee \u017e\u00e1dat<\/strong>\u00a0(p\u0159\u00edjemci podpory):<\/p>\n<ul>\n<li>mal\u00e9 a st\u0159edn\u00ed podniky<\/li>\n<\/ul>\n<p><strong>Syst\u00e9m sb\u011bru \u017e\u00e1dost\u00ed:<\/strong><\/p>\n<ul>\n<li>pr\u016fb\u011b\u017en\u00fd<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.4281%; height: 351px;\"><strong>Kolik lze z\u00edskat na jeden projekt\u00a0<\/strong>(forma a v\u00fd\u0161e podpory):<\/p>\n<ul>\n<li>dotace na projekt je poskytov\u00e1na <strong>minim\u00e1ln\u011b<\/strong> ve v\u00fd\u0161i<strong> 200 000 K\u010d<\/strong> a <strong>maxim\u00e1ln\u011b<\/strong> do v\u00fd\u0161e <strong>2 450 000 K\u010d.<\/strong><\/li>\n<\/ul>\n<p><strong>M\u00edra podpory:<\/strong><\/p>\n<ul>\n<li><strong>50 %<\/strong> celkov\u00fdch zp\u016fsobil\u00fdch v\u00fddaj\u016f.<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.3333%; height: 351px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-30055\" src=\"https:\/\/www.apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1.png\" alt=\"\" width=\"660\" height=\"660\" srcset=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1.png 660w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1-300x300.png 300w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1-150x150.png 150w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 231px;\">\n<td style=\"width: 33.4281%; height: 231px;\"><strong>Jak\u00e9 v\u00fddaje je mo\u017en\u00e9 podpo\u0159it\u00a0<\/strong>(zp\u016fsobil\u00e9 v\u00fddaje):<\/p>\n<ul>\n<li>n\u00e1klady na \u00fa\u010dast na v\u00fdstav\u00e1ch\/veletrz\u00edch<\/li>\n<li>doprava<\/li>\n<li>marketingov\u00e9 a propaga\u010dn\u00ed materi\u00e1ly<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.3333%; height: 594px;\" rowspan=\"2\"><strong>Specifika a omezen\u00ed:<\/strong><\/p>\n<ul>\n<li>Projekt mus\u00ed b\u00fdt realizov\u00e1n na \u00fazem\u00ed \u010cR mimo NUTS 2 Praha.<\/li>\n<li>Projekt mus\u00ed b\u00fdt jednoetapov\u00fd.<\/li>\n<li>V r\u00e1mci <strong>jednoho<\/strong> projektu je podpo\u0159eno max. <strong>5 \u00fa\u010dast\u00ed<\/strong> na v\u00fdstav\u011b nebo veletrhu.<\/li>\n<li>Ka\u017ed\u00fd \u017eadatel (<strong>1 I\u010c<\/strong>) je v t\u00e9to V\u00fdzv\u011b opr\u00e1vn\u011bn p\u0159edlo\u017eit <strong>maxim\u00e1ln\u011b 1 aktivn\u00ed \u017e\u00e1dost o podporu<\/strong>.<\/li>\n<li>Ve v\u00fdzv\u011b jsou uplat\u0148ov\u00e1ny <strong>z<\/strong><strong style=\"font-family: inherit; font-size: inherit;\">jednodu\u0161en\u00e9 metody vykazov\u00e1n\u00ed (ZMV).<\/strong><\/li>\n<li>Zp\u016fsobil\u00e9 v\u00fddaje (ZV) jsou stanoveny podle p\u0159edem definovan\u00e9ho v\u00fdpo\u010dtu na z\u00e1klad\u011b po\u010dtu \u00fa\u010dast\u00ed na v\u00fdstav\u00e1ch a veletrz\u00edch v zahrani\u010d\u00ed.<\/li>\n<li><strong>P\u0159\u00edjemce <span style=\"text-decoration: underline;\">nen\u00ed<\/span> povinen vykazovat ZV \u00fa\u010detn\u00edm dokladem<\/strong> a v\u00e9st odd\u011blen\u00e9 \u00fa\u010detnictv\u00ed.<\/li>\n<li>V\u00edce o ZMV viz p\u0159\u00edloha <em style=\"font-family: inherit; font-size: inherit;\"><a href=\"https:\/\/www.apiagentura.gov.cz\/wp-content\/uploads\/2023\/05\/priloha-2-pravidla-pro-zadatele-a-prijemce-z-op-tak-zvlastni-cast-1.pdf\">\u010d.2 Pravidla pro \u017eadatele a p\u0159\u00edjemce z OP TAK \u2013 zvl\u00e1\u0161tn\u00ed \u010d\u00e1st<\/a>.<\/em><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr style=\"height: 363px;\">\n<td style=\"width: 66.6666%; height: 363px;\" colspan=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33676 size-full\" src=\"https:\/\/www.apiagentura.gov.cz\/wp-content\/uploads\/2023\/05\/web-vyzva-optak-mkt-i.png\" alt=\"\" width=\"1072\" height=\"500\" srcset=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2023\/05\/web-vyzva-optak-mkt-i.png 1072w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2023\/05\/web-vyzva-optak-mkt-i-300x140.png 300w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2023\/05\/web-vyzva-optak-mkt-i-1024x478.png 1024w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2023\/05\/web-vyzva-optak-mkt-i-768x358.png 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00edlem v\u00fdzvy je usnadn\u011bn\u00ed vstupu mal\u00fdch a st\u0159edn\u00edch podnik\u016f na mezin\u00e1rodn\u00ed trhy a zv\u00fd\u0161en\u00ed jejich mezin\u00e1rodn\u00ed konkurenceschopnosti prost\u0159ednictv\u00edm \u00fa\u010dasti na zahrani\u010dn\u00edch v\u00fdstav\u00e1ch a veletrz\u00edch.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":30054,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-33642","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-05-06 10:41:48","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/33642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/comments?post=33642"}],"version-history":[{"count":0,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/33642\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/30054"}],"wp:attachment":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/media?parent=33642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}