{"id":40012,"date":"2024-06-27T10:30:09","date_gmt":"2024-06-27T08:30:09","guid":{"rendered":"https:\/\/www.apiagentura.gov.cz\/?page_id=40012"},"modified":"2025-09-04T09:34:40","modified_gmt":"2025-09-04T07:34:40","slug":"marketing-vyzva-ii","status":"publish","type":"page","link":"https:\/\/apiagentura.gov.cz\/cs\/podporovane-aktivity-optak\/marketing-opak\/marketing-vyzva-ii\/","title":{"rendered":"Marketing &#8211; v\u00fdzva II"},"content":{"rendered":"<p><strong>Upozorn\u011bn\u00ed pro \u017eadatele a p\u0159\u00edjemce:<\/strong><\/p>\n<p><strong>11. 4. 2025:<\/strong> Ministerstvo pr\u016fmyslu a obchodu rozhodlo o<strong> nav\u00fd\u0161en\u00ed alokace<\/strong> ve v\u00fdzv\u011b II aktivity Marketing z p\u016fvodn\u00edch 250 mil. K\u010d na <strong>486,3 mil. K\u010d<\/strong>, tedy o 236,3 mil. K\u010d.<\/p>\n<p>Na z\u00e1klad\u011b pokynu Ministerstva pr\u016fmyslu a obchodu si v\u00e1s dovolujeme informovat, \u017ee objem podan\u00fdch \u017e\u00e1dost\u00ed o podporu ve v\u00fdzv\u011b Marketing v\u00fdzva II. v\u00fdrazn\u011b p\u0159ekro\u010dil p\u016fvodn\u00ed alokaci 250 mil. K\u010d. Z d\u016fvodu velk\u00e9ho po\u010dtu podan\u00fdch \u017e\u00e1dost\u00ed se \u0158O OP TAK rozhodl nav\u00fd\u0161it alokaci v\u00fdzvy z p\u016fvodn\u00edch 250 mil. K\u010d na 486,3 mil. k\u010d, tedy o 236,3 mil. k\u010d.<\/p>\n<p><strong>28. 2. 2025:<\/strong> Ministerstvo pr\u016fmyslu a obchodu rozhodlo o zm\u011bn\u011b textace v\u00fdzvy, kap. 8.2, bod\u016f a) a d) za \u00fa\u010delem zaji\u0161t\u011bn\u00ed efektivity v procesu kontrol \u017e\u00e1dost\u00ed o podporu p\u0159ed vyd\u00e1n\u00edm Rozhodnut\u00ed o poskytnut\u00ed dotace a sn\u00ed\u017een\u00ed administrativn\u00ed z\u00e1t\u011b\u017ee na stran\u011b \u017eadatel\u016f o podporu. \u017dadatel\u00e9 nov\u011b budou povinni podlo\u017eit \u00fadaje uveden\u00e9 v Prohl\u00e1\u0161en\u00ed k velikosti podniku pouze u projekt\u016f s po\u017eadovanou dotac\u00ed ve v\u00fd\u0161i 1,5 mil. K\u010d a vy\u0161\u0161\u00ed, p\u0159\u00edpadn\u011b na v\u00fdzvu \u0158O OP TAK \/ ZS API. D\u00e1le doch\u00e1z\u00ed k \u00faprav\u011b textace bodu d) do souladu s aktu\u00e1ln\u00edm zn\u011bn\u00edm \u00a7 4c z\u00e1kona \u010d. 159\/2006 Sb., o st\u0159etu z\u00e1jm\u016f a \u017eadatel\u00e9 nov\u011b budou povinni dokl\u00e1dat statut a p\u0159\u00edpadn\u011b dal\u0161\u00ed dokumenty, ze kter\u00fdch bude z\u0159ejm\u00e9, kdo je zakladatel, spr\u00e1vce, obmy\u0161len\u00fd, osoba opr\u00e1vn\u011bn\u00e1 k v\u00fdkonu dohledu nad spr\u00e1vou, \u010di p\u0159\u00edpadn\u011b osoby s obdobn\u00fdmi pravomocemi pouze v p\u0159\u00edpad\u011b, \u017ee jsou obchodn\u00ed korporac\u00ed, kter\u00e1 m\u00e1 25 % nebo v\u011bt\u0161\u00ed pod\u00edl(y) (\u010di stejn\u00e9 procento akci\u00ed) p\u0159\u00edmo \u010di nep\u0159\u00edmo vlo\u017een(y) do zahrani\u010dn\u00edho sv\u011b\u0159ensk\u00e9ho fondu. V p\u0159\u00edpad\u011b \u010desk\u00e9ho sv\u011b\u0159ensk\u00e9ho fond\u016f si \u0158O zajist\u00ed pdf verzi v\u00fdpisu z Evidence sv\u011b\u0159ensk\u00fdch fond\u016f. Zm\u011bny nab\u00fdvaj\u00ed \u00fa\u010dinnosti k datu 28. 2. 2025.<\/p>\n<p><strong>5. 12. 2024: <\/strong>V sou\u010dasn\u00e9 dob\u011b eviduje Ministerstvo pr\u016fmyslu a obchodu \u017e\u00e1dosti o podporu podan\u00e9 do v\u00fdzvy II Marketing\u00a0za v\u00edce ne\u017e 281 mil. K\u010d, objem dosud podan\u00fdch \u017e\u00e1dost\u00ed tedy p\u0159ekro\u010dil\u00a0v\u00fd\u0161i pl\u00e1novan\u00e9 alokace v\u00fdzvy 250 mil. K\u010d. Z\u00a0d\u016fvodu vysok\u00e9ho z\u00e1jmu \u017eadatel\u016f se \u0158O OP TAK rozhodl <strong>nav\u00fd\u0161it alokaci v\u00fdzvy<\/strong>. Nov\u00e1 v\u00fd\u0161e alokace V\u00fdzvy bude ozn\u00e1mena po ukon\u010den\u00ed p\u0159ijmu \u017e\u00e1dost\u00ed o\u00a0podporu. P\u0159\u00edjem \u017d\u00e1dost\u00ed o podporu bude zastaven p\u0159i dosa\u017een\u00ed dvojn\u00e1sobku p\u016fvodn\u00ed po\u017eadovan\u00e9 dotace v\u00a0p\u0159ijat\u00fdch \u017e\u00e1dostech o podporu tj. 500 mil. K\u010d, nejpozd\u011bji v\u0161ak 28. 3. 2025.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Podpora exportu v podnic\u00edch: <\/strong>p\u0159edstaven\u00ed II. v\u00fdzvy aktivity Marketing a dal\u0161\u00edch n\u00e1stroj\u016f zam\u011b\u0159en\u00fdch na podporu exportu.\u00a0 <a class=\"btn\" href=\"https:\/\/www.youtube.com\/watch?v=sbABaGnZqF8&amp;list=PLprG7g8xfxovmbX4P0MFaK6LobiCaJsrS&amp;index=6\">Z\u00c1ZNAM WEBIN\u00c1\u0158E<\/a><\/li>\n<\/ul>\n<table class=\"call-detail\" style=\"height: 278px;\" width=\"749\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\" rowspan=\"2\"><strong>Na co lze z\u00edskat podporu<\/strong>\u00a0(podporovan\u00e9 aktivity):<\/p>\n<p><strong>A) Individu\u00e1ln\u00ed \u00fa\u010dast na zahrani\u010dn\u00edch v\u00fdstav\u00e1ch a veletrz\u00edch:<\/strong><\/p>\n<ul>\n<li>Pron\u00e1jem v\u00fdstavn\u00ed plochy v\u010detn\u011b st\u00e1nku a dal\u0161\u00edch souvisej\u00edc\u00edch slu\u017eeb a poplatk\u016f.<\/li>\n<\/ul>\n<p><strong>B) Slu\u017eby usnad\u0148uj\u00edc\u00ed vstup na zahrani\u010dn\u00ed trhy:<\/strong><\/p>\n<ul>\n<li>Doprava expon\u00e1t\u016f, st\u00e1nku a jeho vybaven\u00ed na veletrh a v\u00fdstavu v zahrani\u010d\u00ed a zp\u011bt.<\/li>\n<li>Marketingov\u00e9 a propaga\u010dn\u00ed materi\u00e1ly \u2013 nap\u0159. let\u00e1ky, plak\u00e1ty, bro\u017eury, prospekty, videa a dal\u0161\u00ed propaga\u010dn\u00ed materi\u00e1ly.<\/li>\n<\/ul>\n<p><strong>Kdo m\u016f\u017ee \u017e\u00e1dat (p\u0159\u00edjemci podpory):<\/strong><\/p>\n<ul>\n<li>mal\u00e9 a st\u0159edn\u00ed podniky<\/li>\n<\/ul>\n<p><strong>Syst\u00e9m sb\u011bru \u017e\u00e1dost\u00ed:<\/strong><\/p>\n<ul>\n<li>pr\u016fb\u011b\u017en\u00fd<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.3333%; height: 24px;\"><strong>Kolik lze z\u00edskat na jeden projekt\u00a0<\/strong>(forma a v\u00fd\u0161e podpory):<\/p>\n<ul>\n<li>minim\u00e1ln\u00ed v\u00fd\u0161e celkov\u00fdch zp\u016fsobil\u00fdch v\u00fddaj\u016f na projekt mus\u00ed b\u00fdt <strong>400 000 K\u010d<\/strong> a maxim\u00e1ln\u011b<strong> 4,9 mil. K\u010d<\/strong>.<\/li>\n<\/ul>\n<p><strong>M\u00edra podpory:<\/strong><\/p>\n<ul>\n<li><strong>50 %<\/strong>\u00a0celkov\u00fdch zp\u016fsobil\u00fdch v\u00fddaj\u016f.<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.3333%; height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30055 size-full\" src=\"https:\/\/www.apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1.png\" alt=\"\" width=\"660\" height=\"660\" srcset=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1.png 660w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1-300x300.png 300w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1-150x150.png 150w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\"><strong>Jak\u00e9 v\u00fddaje je mo\u017en\u00e9 podpo\u0159it\u00a0<\/strong>(zp\u016fsobil\u00e9 v\u00fddaje):<\/p>\n<ul>\n<li>n\u00e1klady na \u00fa\u010dast na v\u00fdstav\u00e1ch\/veletrz\u00edch<\/li>\n<li>doprava<\/li>\n<li>marketingov\u00e9 a propaga\u010dn\u00ed materi\u00e1ly<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.3333%; height: 24px;\" rowspan=\"2\"><strong>Specifika a omezen\u00ed:<\/strong><\/p>\n<ul>\n<li>Projekt mus\u00ed b\u00fdt realizov\u00e1n na \u00fazem\u00ed \u010cR mimo NUTS 2 Praha.<\/li>\n<li>V\u00a0r\u00e1mci <strong>jednoho<\/strong> projektu je podpo\u0159eno <strong>max. 5 \u00fa\u010dast\u00ed<\/strong> na v\u00fdstav\u011b nebo veletrhu.<\/li>\n<li>Ka\u017ed\u00fd \u017eadatel (<strong>1 I\u010c<\/strong>) je v t\u00e9to V\u00fdzv\u011b opr\u00e1vn\u011bn p\u0159edlo\u017eit\u00a0<strong>maxim\u00e1ln\u011b 1 aktivn\u00ed \u017e\u00e1dost o podporu<\/strong>.<\/li>\n<li>Ve v\u00fdzv\u011b jsou uplat\u0148ov\u00e1ny\u00a0<strong>z<\/strong><strong>jednodu\u0161en\u00e9 metody vykazov\u00e1n\u00ed (ZMV).<\/strong><\/li>\n<li>Zp\u016fsobil\u00e9 v\u00fddaje (ZV) jsou stanoveny podle p\u0159edem definovan\u00e9ho v\u00fdpo\u010dtu na z\u00e1klad\u011b po\u010dtu \u00fa\u010dast\u00ed na v\u00fdstav\u00e1ch a veletrz\u00edch v zahrani\u010d\u00ed.<\/li>\n<li><strong>P\u0159\u00edjemce\u00a0nen\u00ed\u00a0povinen vykazovat ZV \u00fa\u010detn\u00edm dokladem<\/strong>\u00a0a v\u00e9st odd\u011blen\u00e9 \u00fa\u010detnictv\u00ed.<\/li>\n<li>V\u00edce o ZMV viz p\u0159\u00edloha\u00a0<em>\u010d.2 Pravidla pro \u017eadatele a p\u0159\u00edjemce z OP TAK \u2013 zvl\u00e1\u0161tn\u00ed \u010d\u00e1st.<\/em><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\" colspan=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-40075 size-full\" src=\"https:\/\/www.apiagentura.gov.cz\/wp-content\/uploads\/2024\/06\/web-vyzva-optak-mkt-ii.png\" alt=\"\" width=\"1072\" height=\"500\" srcset=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2024\/06\/web-vyzva-optak-mkt-ii.png 1072w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2024\/06\/web-vyzva-optak-mkt-ii-300x140.png 300w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2024\/06\/web-vyzva-optak-mkt-ii-1024x478.png 1024w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2024\/06\/web-vyzva-optak-mkt-ii-768x358.png 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00edlem v\u00fdzvy je usnadn\u011bn\u00ed vstupu mal\u00fdch a st\u0159edn\u00edch podnik\u016f na mezin\u00e1rodn\u00ed trhy a zv\u00fd\u0161en\u00ed jejich mezin\u00e1rodn\u00ed konkurenceschopnosti, roz\u0161i\u0159ov\u00e1n\u00ed exportn\u00ed p\u016fsobnosti, v\u00fdrobn\u00edch a prodejn\u00edch aktivit.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":30054,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-40012","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-09-20 01:39:35","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/40012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/comments?post=40012"}],"version-history":[{"count":0,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/40012\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/30054"}],"wp:attachment":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/media?parent=40012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}