{"id":42786,"date":"2025-03-14T10:57:51","date_gmt":"2025-03-14T09:57:51","guid":{"rendered":"https:\/\/apiagentura.gov.cz\/?page_id=42786"},"modified":"2025-12-02T09:07:56","modified_gmt":"2025-12-02T08:07:56","slug":"marketing-odborne-sluzby-pro-start-upy-vyzva-ixc","status":"publish","type":"page","link":"https:\/\/apiagentura.gov.cz\/cs\/podporovane-aktivity-optak\/marketing-opak\/marketing-odborne-sluzby-pro-start-upy-vyzva-ixc\/","title":{"rendered":"Marketing \u2013 Odborn\u00e9 slu\u017eby pro start-upy &#8211; v\u00fdzva I"},"content":{"rendered":"<p><strong>Upozorn\u011bn\u00ed pro \u017eadatele a p\u0159\u00edjemce:<\/strong><\/p>\n<p><strong>4. 9. 2025:<\/strong> MPO rozhodlo o posunut\u00ed term\u00ednu data ukon\u010den\u00ed p\u0159\u00edjmu \u017e\u00e1dost\u00ed o podporu na <strong>1. 12. 2025<\/strong>. Start-upy, kter\u00e9 ji\u017e z\u00edskaly vstupn\u00ed rizikov\u00ed kapit\u00e1l ve v\u00fd\u0161i 2 mil. K\u010d a v\u00edce a jsou podnikaj\u00edc\u00ed pr\u00e1vnickou osobou, kter\u00e1 dnem 1. pod\u00e1n\u00ed \u017e\u00e1dosti o podporu nedos\u00e1hla st\u00e1\u0159\u00ed 7 let od p\u0159id\u011blen\u00ed I\u010c, tak maj\u00ed v\u00edce \u010dasu pro p\u0159\u00edpravu a pod\u00e1n\u00ed sv\u00fdch \u017e\u00e1dost\u00ed o podporu.<\/p>\n<ul>\n<li><strong>webin\u00e1\u0159 Marketing \u2013 Odborn\u00e9 slu\u017eby pro start-upy &#8211; v\u00fdzva I: <\/strong>p\u0159edstaven\u00ed v\u00fdzvy\u00a0 <a class=\"btn\" href=\"https:\/\/www.youtube.com\/watch?v=_q1M6hcfbGQ\">Z\u00c1ZNAM WEBIN\u00c1\u0158E<\/a><\/li>\n<\/ul>\n<table class=\"call-detail\" style=\"height: 58px; width: 67.3643%;\" width=\"749\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 48px;\" rowspan=\"2\"><strong>Na co lze z\u00edskat podporu<\/strong>\u00a0(podporovan\u00e9 aktivity):<\/p>\n<p>Extern\u00ed odborn\u00e9 slu\u017eby pro start-upy (MSP), kter\u00e9 jsou zam\u011b\u0159eny na:<\/p>\n<ul>\n<li>rozvoj a\u00a0roz\u0161\u00ed\u0159en\u00ed podnikatelsk\u00e9 \u010dinnosti<\/li>\n<li>pos\u00edlen\u00ed finan\u010dn\u00edch \u010di mana\u017eersk\u00fdch kompetenc\u00ed<\/li>\n<li>zv\u00fd\u0161en\u00ed kvality a\u00a0efektivity v\u00fdroby a\u00a0slu\u017eeb s\u00a0d\u016frazem na r\u016fst tr\u017en\u00edho potenci\u00e1lu<\/li>\n<li>\u00fa\u010dast start-up\u016f v\u00a0zahrani\u010dn\u00edch akceler\u00e1torech<\/li>\n<\/ul>\n<p><strong>Kdo m\u016f\u017ee \u017e\u00e1dat (p\u0159\u00edjemci podpory):<\/strong><\/p>\n<ul>\n<li>mal\u00e9 a st\u0159edn\u00ed podniky<\/li>\n<\/ul>\n<ul>\n<li>\u017eadatel mus\u00ed disponovat \u010desk\u00fdm I\u010c, jeho\u017e st\u00e1\u0159\u00ed nep\u0159esahuje <strong>7 let<\/strong> ke dni pod\u00e1n\u00ed \u017e\u00e1dosti.<\/li>\n<\/ul>\n<p><strong>Syst\u00e9m sb\u011bru \u017e\u00e1dost\u00ed:<\/strong><\/p>\n<ul>\n<li>pr\u016fb\u011b\u017en\u00fd<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.3333%; height: 24px;\"><strong>Kolik lze z\u00edskat na jeden projekt\u00a0<\/strong>(forma a v\u00fd\u0161e podpory):<\/p>\n<ul>\n<li>Celkov\u00e9 zp\u016fsobil\u00e9 v\u00fddaje na projekt mus\u00ed b\u00fdt minim\u00e1ln\u011b ve v\u00fd\u0161i <strong>500 tis. K\u010d a<\/strong> maxim\u00e1ln\u011b do v\u00fd\u0161e<strong> 4,9 mil. K\u010d<\/strong> <em>(v\u010detn\u011b nep\u0159\u00edm\u00fdch n\u00e1klad\u016f 7 %)<\/em>.<\/li>\n<\/ul>\n<p><strong>M\u00edra podpory:<\/strong><\/p>\n<ul>\n<li><strong>50 %<\/strong> celkov\u00fdch zp\u016fsobil\u00fdch v\u00fddaj\u016f<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.3333%; height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30055 size-full\" src=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1.png\" alt=\"\" width=\"660\" height=\"660\" srcset=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1.png 660w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1-300x300.png 300w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1-150x150.png 150w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\"><strong>Jak\u00e9 v\u00fddaje je mo\u017en\u00e9 podpo\u0159it\u00a0<\/strong>(zp\u016fsobil\u00e9 v\u00fddaje):<\/p>\n<ul>\n<li>extern\u00ed konzulta\u010dn\u00ed slu\u017eby a mentoring<\/li>\n<li>technologick\u00e9 extern\u00ed odborn\u00e9 slu\u017eby <em>(v\u00fdvoj SW, IT \u0159e\u0161en\u00ed, kybernetick\u00e1 bezpe\u010dnost, cloudov\u00e9 slu\u017eby)<\/em><\/li>\n<li>ochrana du\u0161evn\u00edho vlastnictv\u00ed, ochrann\u00e9 zn\u00e1mky a patenty <em>(poplatky, registrace)<\/em><\/li>\n<li>\u00fa\u010dast na zahrani\u010dn\u00edm akceler\u00e1toru<\/li>\n<li>nep\u0159\u00edm\u00e9 n\u00e1klady <em>(7 % z celkov\u00fdch zp\u016fsobil\u00fdch v\u00fddaj\u016f)<\/em><\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.3333%; height: 34px;\" rowspan=\"2\"><strong>Specifika a omezen\u00ed:<\/strong><\/p>\n<ul>\n<li>Projekt mus\u00ed b\u00fdt realizov\u00e1n na \u00fazem\u00ed \u010cR mimo NUTS 2 Praha.<\/li>\n<li>Start-up <strong>mus\u00ed obdr\u017eet investici<\/strong> ve form\u011b rizikov\u00e9ho kapit\u00e1lu <strong>v minim\u00e1ln\u00ed hodnot\u011b 2 miliony K\u010d, <\/strong>prost\u0159ednictv\u00edm:<\/li>\n<\/ul>\n<p>&#8211; konvertibiln\u00ed p\u016fj\u010dky<\/p>\n<p>&#8211; p\u0159\u00edm\u00e9ho n\u00e1kupu pod\u00edlu (equity deal)<\/p>\n<p>&#8211; SAFE (Simple Agreement for Future Equity)<\/p>\n<ul>\n<li>Podm\u00ednkou \u00fa\u010dasti v zahrani\u010dn\u00edm akceler\u00e1toru<strong> je nutn\u00e9 m\u00edt podanou p\u0159ihl\u00e1\u0161ku<\/strong> k organiz\u00e1torovi akceler\u00e1toru k datu registrace \u017e\u00e1dosti o podporu.<\/li>\n<li>V\u00fddaje na \u00fa\u010dast v zahrani\u010dn\u00edm akceler\u00e1toru jsou zp\u016fsobil\u00e9 pouze <strong>do v\u00fd\u0161e 2 mil. K\u010d bez DPH<\/strong> a z\u00e1rove\u0148 max. po dobu<strong> 6 m\u011bs\u00edc\u016f<\/strong>.<\/li>\n<li>Poskytnut\u00e1 poradensk\u00e1 slu\u017eba bude dolo\u017eena ve form\u011b <strong>Z\u00e1v\u011bre\u010dn\u00e9 zpr\u00e1vy <\/strong><em>(p\u0159\u00edloha 7).<\/em><\/li>\n<li>Projekt mus\u00ed b\u00fdt <strong>jednoetapov\u00fd<\/strong>.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 66.6666%; height: 10px;\" colspan=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-42817 size-full\" src=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2025\/03\/web-vyzva-optak-mkt-startup-i.png\" alt=\"\" width=\"1072\" height=\"500\" srcset=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2025\/03\/web-vyzva-optak-mkt-startup-i.png 1072w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2025\/03\/web-vyzva-optak-mkt-startup-i-300x140.png 300w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2025\/03\/web-vyzva-optak-mkt-startup-i-1024x478.png 1024w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2025\/03\/web-vyzva-optak-mkt-startup-i-768x358.png 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Podpora start-up\u016f v rozvoji podnik\u00e1n\u00ed a zv\u00fd\u0161en\u00ed kvality a efektivity v\u00fdroby a slu\u017eeb<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":30054,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-42786","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-06-02 07:48:25","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/42786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/comments?post=42786"}],"version-history":[{"count":0,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/42786\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/30054"}],"wp:attachment":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/media?parent=42786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}