{"id":46214,"date":"2026-05-15T10:00:00","date_gmt":"2026-05-15T08:00:00","guid":{"rendered":"https:\/\/apiagentura.gov.cz\/?page_id=46214"},"modified":"2026-09-02T14:55:20","modified_gmt":"2026-09-02T12:55:20","slug":"marketing-vyzva-iii","status":"publish","type":"page","link":"https:\/\/apiagentura.gov.cz\/cs\/podporovane-aktivity-optak\/marketing-opak\/marketing-vyzva-iii\/","title":{"rendered":"Marketing &#8211; v\u00fdzva III"},"content":{"rendered":"<p><\/p>\n<ul>\n<li><strong>Podpora exportu v podnic\u00edch: <\/strong>p\u0159edstaven\u00ed III. v\u00fdzvy aktivity Marketing a dal\u0161\u00edch n\u00e1stroj\u016f zam\u011b\u0159en\u00fdch na podporu exportu.\u00a0 <a class=\"btn\" href=\"https:\/\/www.youtube.com\/watch?v=hixKDO5NUq8\">Z\u00c1ZNAM WEBIN\u00c1\u0158E<\/a><\/li>\n<\/ul>\n<table class=\"call-detail\" style=\"height: 278px;\" width=\"749\">\n<tbody>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\" rowspan=\"2\"><strong>Na co lze z\u00edskat podporu<\/strong>\u00a0(podporovan\u00e9 aktivity):<\/p>\n<p><strong>A) Individu\u00e1ln\u00ed \u00fa\u010dast na zahrani\u010dn\u00edch v\u00fdstav\u00e1ch a veletrz\u00edch:<\/strong><\/p>\n<ul>\n<li>Pron\u00e1jem v\u00fdstavn\u00ed plochy v\u010detn\u011b st\u00e1nku a dal\u0161\u00edch souvisej\u00edc\u00edch slu\u017eeb a poplatk\u016f.<\/li>\n<\/ul>\n<p><strong>B) Slu\u017eby usnad\u0148uj\u00edc\u00ed vstup na zahrani\u010dn\u00ed trhy:<\/strong><\/p>\n<ul>\n<li>Doprava expon\u00e1t\u016f, st\u00e1nku a jeho vybaven\u00ed na veletrh a v\u00fdstavu v zahrani\u010d\u00ed a zp\u011bt.<\/li>\n<li>Marketingov\u00e9 a propaga\u010dn\u00ed materi\u00e1ly \u2013 nap\u0159. let\u00e1ky, plak\u00e1ty, bro\u017eury, prospekty, videa a dal\u0161\u00ed propaga\u010dn\u00ed materi\u00e1ly.<\/li>\n<\/ul>\n<p><strong>Kdo m\u016f\u017ee \u017e\u00e1dat (p\u0159\u00edjemci podpory):<\/strong><\/p>\n<ul>\n<li>mal\u00e9 a st\u0159edn\u00ed podniky<\/li>\n<\/ul>\n<p><strong>Syst\u00e9m sb\u011bru \u017e\u00e1dost\u00ed:<\/strong><\/p>\n<ul>\n<li>pr\u016fb\u011b\u017en\u00fd<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.3333%; height: 24px;\"><strong>Kolik lze z\u00edskat na jeden projekt\u00a0<\/strong>(forma a v\u00fd\u0161e podpory):<\/p>\n<ul>\n<li>minim\u00e1ln\u00ed v\u00fd\u0161e celkov\u00fdch zp\u016fsobil\u00fdch v\u00fddaj\u016f na projekt mus\u00ed b\u00fdt <strong>400 000 K\u010d<\/strong> a maxim\u00e1ln\u011b<strong> 4,9 mil. K\u010d<\/strong>.<\/li>\n<\/ul>\n<p><strong>M\u00edra podpory:<\/strong><\/p>\n<ul>\n<li><strong>50 %<\/strong>\u00a0celkov\u00fdch zp\u016fsobil\u00fdch v\u00fddaj\u016f.<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.3333%; height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30055 size-medium\" src=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1-300x300.png 300w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1-150x150.png 150w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2022\/07\/optak-aktivita-2-marketing-660x660-1.png 660w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\"><strong>Jak\u00e9 v\u00fddaje je mo\u017en\u00e9 podpo\u0159it\u00a0<\/strong>(zp\u016fsobil\u00e9 v\u00fddaje):<\/p>\n<ul>\n<li>n\u00e1klady na \u00fa\u010dast na v\u00fdstav\u00e1ch\/veletrz\u00edch<\/li>\n<li>doprava<\/li>\n<li>marketingov\u00e9 a propaga\u010dn\u00ed materi\u00e1ly<\/li>\n<\/ul>\n<\/td>\n<td style=\"width: 33.3333%; height: 24px;\" rowspan=\"2\"><strong>Specifika a omezen\u00ed:<\/strong><\/p>\n<ul>\n<li>Projekt mus\u00ed b\u00fdt realizov\u00e1n na \u00fazem\u00ed \u010cR mimo NUTS 2 Praha.<\/li>\n<li>V\u00a0r\u00e1mci <strong>jednoho<\/strong> projektu je podpo\u0159eno <strong>max. 5 \u00fa\u010dast\u00ed<\/strong> na v\u00fdstav\u011b nebo veletrhu.<\/li>\n<li>Ve v\u00fdzv\u011b jsou uplat\u0148ov\u00e1ny\u00a0<strong>z<\/strong><strong>jednodu\u0161en\u00e9 metody vykazov\u00e1n\u00ed (ZMV).<\/strong><\/li>\n<li>Zp\u016fsobil\u00e9 v\u00fddaje (ZV) jsou stanoveny podle p\u0159edem definovan\u00e9ho v\u00fdpo\u010dtu na z\u00e1klad\u011b po\u010dtu \u00fa\u010dast\u00ed na v\u00fdstav\u00e1ch a veletrz\u00edch v zahrani\u010d\u00ed.<\/li>\n<li><strong>P\u0159\u00edjemce\u00a0nen\u00ed\u00a0povinen vykazovat ZV \u00fa\u010detn\u00edm dokladem<\/strong>\u00a0a v\u00e9st odd\u011blen\u00e9 \u00fa\u010detnictv\u00ed.<\/li>\n<li>V\u00edce o ZMV viz p\u0159\u00edloha\u00a0<em>\u010d.2 Pravidla pro \u017eadatele a p\u0159\u00edjemce z OP TAK \u2013 zvl\u00e1\u0161tn\u00ed \u010d\u00e1st.<\/em><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"width: 33.3333%; height: 24px;\" colspan=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-46272 size-full\" src=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/05\/web-vyzva-optak-mkt-iii.png\" alt=\"\" width=\"1072\" height=\"500\" srcset=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/05\/web-vyzva-optak-mkt-iii.png 1072w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/05\/web-vyzva-optak-mkt-iii-300x140.png 300w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/05\/web-vyzva-optak-mkt-iii-1024x478.png 1024w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/05\/web-vyzva-optak-mkt-iii-768x358.png 768w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Alokace v\u00fdzvy se d\u011bl\u00ed podle m\u00edsta realizace projektu:<\/strong><\/p>\n<ul>\n<li><strong>204 mil. K\u010d<\/strong>\u00a0pro m\u00e9n\u011b rozvinut\u00e9 regiony<\/li>\n<li><strong>196 mil. K\u010d<\/strong>\u00a0pro p\u0159echodov\u00e9 regiony<\/li>\n<\/ul>\n<p><a href=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/04\/api-mapa-2024-op-tak-prechodove-regiony-barevne.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-46038\" src=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/04\/api-mapa-2024-op-tak-prechodove-regiony-barevne-300x182.png\" alt=\"\" width=\"632\" height=\"383\" srcset=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/04\/api-mapa-2024-op-tak-prechodove-regiony-barevne-300x182.png 300w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/04\/api-mapa-2024-op-tak-prechodove-regiony-barevne-1024x621.png 1024w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/04\/api-mapa-2024-op-tak-prechodove-regiony-barevne-768x465.png 768w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/04\/api-mapa-2024-op-tak-prechodove-regiony-barevne-1536x931.png 1536w, https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/04\/api-mapa-2024-op-tak-prechodove-regiony-barevne-2048x1241.png 2048w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" \/><\/a><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-45785\" src=\"https:\/\/apiagentura.gov.cz\/wp-content\/uploads\/2026\/04\/sluzby-infrastruktury-vyzva-ii-final-1.pdf-1.svg\" alt=\"\" width=\"720\" height=\"145\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>C\u00edlem v\u00fdzvy je usnadn\u011bn\u00ed vstupu mal\u00fdch a st\u0159edn\u00edch podnik\u016f na mezin\u00e1rodn\u00ed trhy a zv\u00fd\u0161en\u00ed jejich mezin\u00e1rodn\u00ed konkurenceschopnosti, roz\u0161i\u0159ov\u00e1n\u00ed exportn\u00ed p\u016fsobnosti, v\u00fdrobn\u00edch a prodejn\u00edch aktivit.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":30054,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-46214","page","type-page","status-publish","hentry"],"publishpress_future_action":{"enabled":false,"date":"2026-09-28 02:45:45","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/46214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/comments?post=46214"}],"version-history":[{"count":11,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/46214\/revisions"}],"predecessor-version":[{"id":46390,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/46214\/revisions\/46390"}],"up":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/pages\/30054"}],"wp:attachment":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/media?parent=46214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}