{"id":2964,"date":"2016-11-08T11:16:52","date_gmt":"2016-11-08T10:16:52","guid":{"rendered":"https:\/\/www.apiagentura.gov.cz\/?p=2964"},"modified":"2016-11-08T11:20:26","modified_gmt":"2016-11-08T10:20:26","slug":"seznamte-se-marketing","status":"publish","type":"post","link":"https:\/\/apiagentura.gov.cz\/cs\/seznamte-se-marketing\/","title":{"rendered":"Seznamte se: Marketing"},"content":{"rendered":"<p>V\u00a0pond\u011bl\u00ed 24. \u0159\u00edjna 2016 vyhl\u00e1silo Ministerstvo pr\u016fmyslu a obchodu II. V\u00fdzvu dota\u010dn\u00edho programu Marketing, kter\u00fd je zam\u011b\u0159en na rozvoj aktivit \u010desk\u00fdch export\u00e9r\u016f na zahrani\u010dn\u00edch trz\u00edch a zv\u00fd\u0161en\u00ed vyu\u017eit\u00ed exportn\u00edch p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 na sv\u011btov\u00e9m trhu existuj\u00ed. Marketing pat\u0159\u00ed k\u00a0obl\u00edben\u00fdm program\u016fm, v I. V\u00fdzv\u011b programu v\u00a0r\u00e1mci OP PIK byla alokace p\u0159e\u010derp\u00e1na je\u0161t\u011b p\u0159ed uplynut\u00edm lh\u016fty pro pod\u00e1n\u00ed \u017e\u00e1dost\u00ed.<\/p>\n<p>Mal\u00ed a st\u0159edn\u00ed podnikatel\u00e9 mohou podporu vyu\u017e\u00edt k\u00a0individu\u00e1ln\u00ed prezentaci sv\u00fdch produkt\u016f na zahrani\u010dn\u00edch v\u00fdstav\u00e1ch a veletrz\u00edch, kter\u00e9 si mohou vybrat dle sv\u00e9ho zam\u011b\u0159en\u00ed. Dotaci nelze z\u00edskat na \u00fa\u010dast na konferenc\u00edch, sympozi\u00edch \u010di workshopech. Od okam\u017eiku zah\u00e1jen\u00ed projektu, nejd\u0159\u00edve v\u00a0den pod\u00e1n\u00ed \u017d\u00e1dosti o podporu, m\u016f\u017ee firma b\u011bhem n\u00e1sleduj\u00edc\u00edch 36 m\u011bs\u00edc\u016f nav\u0161t\u00edvit a\u017e 15 zahrani\u010dn\u00edch veletrh\u016f. Dotace na projekt je poskytov\u00e1na do v\u00fd\u0161e 50 % zp\u016fsobil\u00fdch v\u00fddaj\u016f, minim\u00e1ln\u011b ve v\u00fd\u0161i 200 tis\u00edc korun a maxim\u00e1ln\u011b do v\u00fd\u0161e 5 milion\u016f korun. Hlavn\u00ed podporovanou aktivitou je pron\u00e1jem, z\u0159\u00edzen\u00ed a provoz v\u00fdstavn\u00edho st\u00e1nku. D\u00e1le je mo\u017en\u00e9 z\u00edskat podporu na dopravu vystavovan\u00fdch expon\u00e1t\u016f na veletrh a na propaga\u010dn\u00ed materi\u00e1ly vyroben\u00e9 pro \u00fa\u010dely veletrh\u016f. Alokace V\u00fdzvy je 450 milion\u016f korun. Oproti I. V\u00fdzv\u011b do\u0161lo ke zm\u011bn\u011b zp\u016fsobu p\u0159\u00edjmu \u017d\u00e1dost\u00ed o podporu, a to na kolov\u00fd sb\u011br \u017e\u00e1dost\u00ed, co\u017e znamen\u00e1, \u017ee nebude rozhoduj\u00edc\u00ed \u010das pod\u00e1n\u00ed \u017e\u00e1dosti, ale d\u016fle\u017eit\u00fd bude po\u010det dosa\u017een\u00fdch bod\u016f v\u00a0r\u00e1mci hodnocen\u00ed.<\/p>\n<p>P\u0159\u00edjem \u017d\u00e1dost\u00ed o podporu prob\u00edh\u00e1 od 7. listopadu 2016. Nedoporu\u010dujeme ponech\u00e1vat pod\u00e1n\u00ed \u017e\u00e1dosti na posledn\u00ed chv\u00edli, p\u0159i dosa\u017een\u00ed hranice 600 milion\u016f korun m\u016f\u017ee b\u00fdt p\u0159\u00edjem \u017d\u00e1dost\u00ed o podporu ji\u017e po lh\u016ft\u011b 14 dn\u016f ukon\u010den. \u017dadatel by m\u011bl b\u00fdt proto p\u0159ipraven podat kompletn\u00ed \u017e\u00e1dost v\u010detn\u011b v\u0161ech p\u0159\u00edloh pr\u00e1v\u011b b\u011bhem t\u011bchto 2 t\u00fddn\u016f po zah\u00e1jen\u00ed p\u0159\u00edjmu.<\/p>\n<p>Bli\u017e\u0161\u00ed informace k\u00a0V\u00fdzv\u011b II programu Marketing naleznete <a href=\"https:\/\/www.apiagentura.gov.cz\/programy-podpory\/marketing\/marketing-vyzva-ii\/\" target=\"_blank\">zde<\/a>.<\/p>\n<p>V\u00a0p\u0159\u00edpad\u011b dotaz\u016f n\u00e1s nev\u00e1hejte kontaktovat na bezplatn\u00e9 informa\u010dn\u00ed lince 800\u00a0800\u00a0777, a to ka\u017ed\u00fd v\u0161edn\u00ed den od 9 do 13 hodin. Konzultace k\u00a0podnikatelsk\u00fdm z\u00e1m\u011br\u016fm poskytuj\u00ed <a href=\"https:\/\/www.apiagentura.gov.cz\/kontakty\/\" target=\"_blank\">region\u00e1ln\u00ed kancel\u00e1\u0159e<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mal\u00e9 a st\u0159edn\u00ed podniky mohou z\u00edskat a\u017e 5 milion\u016f korun na svou prezentaci v zahrani\u010d\u00ed.<\/p>\n","protected":false},"author":35,"featured_media":230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky"],"publishpress_future_action":{"enabled":false,"date":"2026-05-06 16:10:46","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/posts\/2964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/comments?post=2964"}],"version-history":[{"count":0,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/posts\/2964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/media\/230"}],"wp:attachment":[{"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/media?parent=2964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/categories?post=2964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apiagentura.gov.cz\/cs\/wp-json\/wp\/v2\/tags?post=2964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}